ABOUT

Arwen Falk Tyler

Experiential marketing and partnerships expert with 11+ years of experience leading fashion, wellness, and entertainment events for global brands.

Skilled at translating storytelling into immersive activations that spark cultural conversations and lasting consumer connections. Expertise spans creative direction, event strategy and production, brand partnerships, content creation, and talent relations—bringing a 360° approach to every project.

Prior to working in experiential, Arwen built a foundation in fashion and entertainment production—supporting stylists on music videos for G-Eazy, sourcing talent for Jack Harlow and Citi Bank campaigns, and working alongside stylists like Patricia Field and more. Additional credits include production roles on CBS television shows such as The Good Wife and Blue Bloods.